Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Berger.
Publication details: Lanham, Md. : Rowman & Littlefield Pub., c2004.Edition: 2nd edDescription: xvii, 197 p. : ill. ; 24 cmISBN:- 0742527239 (alk. paper)
- 0742527247 (pbk. : alk. paper)
- 659.1/042/0973 21
- HF5823 .B438 2004
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Book
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NMC Library | Stacks | HF5823 .B438 2004 (Browse shelf(Opens below)) | 1 | Available | 33039000729078 |
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| HF5821 .L35 2005 Principles of advertising : a global perspective / | HF5821 .R84 2018 The adman's dilemma : from Barnum to Trump / | HF5822 .P3 2007 The hidden persuaders / | HF5823 .B438 2004 Ads, fads, and consumer culture : advertising's impact on American character and society / | HF5823 .E88 2017 The end of advertising : why it had to die, and the creative resurrection to come / | HF5823 .O74 2009 The age of persuasion : how marketing ate our culture / | HF5823 .S76 2007 Ads to icons : how advertising succeeds in a multimedia age / |
Includes bibliographical references and index.
Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and advertising -- Political advertising -- The marketing society -- Analyzing print advertisements -- Analyzing television commercials: the Macintosh "1984" commercial -- Where next?