Signs in America's auto age : signatures of landscape and place / by John A. Jakle and Keith A. Sculle.

By:

Jakle, John A

Series: American land and life seriesPublication details: Iowa City : University of Iowa Press, 2004.Description: xxxiii, 219 p. : ill. ; 24 cmISBN:

0877458898 (cloth : alk. paper)
0877458901 (pbk. : alk. paper)

Subject(s):

DDC classification:

659.13/42/0973 22

LOC classification:

HF5841 .J35 2004

Summary: Publisher description: Signs orient, inform, persuade, and regulate. They help give meaning to our natural and human-built environment, to landscape and place. In Signs in America's Auto Age, cultural geographer John Jakle and historian Keith Sculle explore the ways in which we take meaning from outdoor signs and assign meaning to our surroundings-the ways we "read" landscape. With an emphasis on how the use of signs changed as the nation's geography reorganized around the coming of the automobile, Jakle and Sculle consider the vast array of signs that have evolved since the beginning of the twentieth century. Using a rich archives of trade and professional magazines along with existing academic literature and the landscape itself, Jakle and Sculle offer compelling images and commentary on commercial and regulatory signs in both downtown and roadside settings. They explore how reading and displaying signs contribute to our sense of community and our sense of self, the aesthetics of signs, and how, through regulation, Americans have responded to signs as both beauty and blight in their landscape. Broad in scope, and significant for its consideration of both the look and meaning of signs in the context of twentieth-century history and society, Signs in America's Auto Age will appeal to those with an interest in American cultural geography, urban history, and popular culture.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	NMC Library	Stacks	HF5841 .J35 2004 (Browse shelf(Opens below))	1	Available		33039000728815

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Previous	HF5827.85 .S494 2003 Sex in advertising : perspectives on the erotic appeal /	HF5827.85 .S496 2006 Sex in consumer culture : the erotic content of media and marketing /	HF5827.9 .B85 2004 The secret sales pitch : an overview of subliminal advertising /	HF5841 .J35 2004 Signs in America's auto age : signatures of landscape and place /	HF5843 .G83 2004 Buyways : billboards, automobiles, and the American landscape /	HF6146 .T42 S25 2001 Brought to you by : postwar television advertising and the American dream /	HF6161 .S62 S58 2001 Stronger than dirt : a cultural history of advertising personal hygiene in America, 1875-1940 /	Next

Includes bibliographical references and index.

Publisher description: Signs orient, inform, persuade, and regulate. They help give meaning to our natural and human-built environment, to landscape and place. In Signs in America's Auto Age, cultural geographer John Jakle and historian Keith Sculle explore the ways in which we take meaning from outdoor signs and assign meaning to our surroundings-the ways we "read" landscape. With an emphasis on how the use of signs changed as the nation's geography reorganized around the coming of the automobile, Jakle and Sculle consider the vast array of signs that have evolved since the beginning of the twentieth century. Using a rich archives of trade and professional magazines along with existing academic literature and the landscape itself, Jakle and Sculle offer compelling images and commentary on commercial and regulatory signs in both downtown and roadside settings. They explore how reading and displaying signs contribute to our sense of community and our sense of self, the aesthetics of signs, and how, through regulation, Americans have responded to signs as both beauty and blight in their landscape. Broad in scope, and significant for its consideration of both the look and meaning of signs in the context of twentieth-century history and society, Signs in America's Auto Age will appeal to those with an interest in American cultural geography, urban history, and popular culture.