The Vernor's story : from gnomes to now / Lawrence L. Rouch.

By:

Rouch, Lawrence L

Publication details: Ann Arbor : University of Michigan Press, c2003.Description: 128 p. : col. ill. ; 22 cmISBN:

0472066978 (pbk. : acidfree paper)

Subject(s):

DDC classification:

338.4/766362/0973 22

LOC classification:

HD9349.S634 V477 2003

Summary: Publisher description: With a secret formula in his pocket and a soda pop named after him, in 1866 entrepreneur and inventor James Vernor introduced Detroiters to his gingery concoction, Vernor's Ginger Ale-a drink that shook the local beverage world and one that's still a player in the ultra-competitive beverage industry. Observing nearly a century and a half of this great American thirst quencher, The Vernor's Story tells the tale of Vernor's passionate drive to make his brew the ginger ale of choice in the then fledgling business of carbonated soft drinks. Ginger ale connoisseurs love "deliciously different" Vernor's for its distinctive gingery flavor and unique packaging. And for Vernor's fans everywhere, The Vernor's Story marks a nostalgic revival of interest in this important piece of Americana-a Detroit original and great American success story!

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	NMC Library	Stacks	HD9349 .S634 V477 2003	1	Available		33039000716885

2004 Michigan Notable Book

Includes bibliographical references (p. 123-126).

Publisher description: With a secret formula in his pocket and a soda pop named after him, in 1866 entrepreneur and inventor James Vernor introduced Detroiters to his gingery concoction, Vernor's Ginger Ale-a drink that shook the local beverage world and one that's still a player in the ultra-competitive beverage industry. Observing nearly a century and a half of this great American thirst quencher, The Vernor's Story tells the tale of Vernor's passionate drive to make his brew the ginger ale of choice in the then fledgling business of carbonated soft drinks. Ginger ale connoisseurs love "deliciously different" Vernor's for its distinctive gingery flavor and unique packaging. And for Vernor's fans everywhere, The Vernor's Story marks a nostalgic revival of interest in this important piece of Americana-a Detroit original and great American success story!