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Mud, sweat, and beers : a cultural history of sport and alcohol / Tony Collins and Wray Vamplew.

By: Contributor(s): Series: Global sport culturesPublication details: Oxford ; New York : Berg, c2002.Description: v, 151 p. ; 24 cmISBN:
  • 1859735533 (cloth)
Subject(s): DDC classification:
  • 362.292/088/796 21
LOC classification:
  • RC1245 .C65 2002
Contents:
This sporting house: the pub and sport -- A thirsty business: the drinks industry and sport -- Cheers! alcohol and the sporting crowd -- A little of what does you good? alcohol, the athlete and sporting performance -- Conclusion: more than beer and skittles?.
Summary: Publisher description: Alcohol is never far from sporting events. Although popular thinking on the effects of drinking has changed considerably over time, throughout history sport and alcohol have been intimately linked. The Victorians, for example, believed that beer helped to build stamina, whereas today any serious athlete must abstain from the 'demon drink'. Yet despite current prohibitions and the widespread acceptance of alcohol's deleterious effects, the uneasy alliance of sport with alcohol remains culturally entrenched. It is common for sporting celebrities to struggle with alcoholism, and teams are often encouraged to 'bond' by drinking together. Indeed, many of today's major sporting sponsors are breweries and manufacturers of alcoholic drinks. From hooliganism to commerce, from advertising and sponsorship to health and fitness, if there is one thing that brings athletes, fans and financial backers together it must be beer. This cultural history of drinking and sport examines the roles masculinity, class and regional identity play in alcohol consumption at a broad range of matches, races, courses and competitions. Offering a fresh perspective on the culture and commerce of sporting events, this book will be essential reading for cultural historians, anthropologists and sociologists, and anyone interested in sport.
Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Book Book NMC Library Stacks RC1245 .C65 2002 (Browse shelf(Opens below)) 1 Available 33039000699032

Includes bibliographical references (p. 127-138) and index.

This sporting house: the pub and sport -- A thirsty business: the drinks industry and sport -- Cheers! alcohol and the sporting crowd -- A little of what does you good? alcohol, the athlete and sporting performance -- Conclusion: more than beer and skittles?.

Publisher description: Alcohol is never far from sporting events. Although popular thinking on the effects of drinking has changed considerably over time, throughout history sport and alcohol have been intimately linked. The Victorians, for example, believed that beer helped to build stamina, whereas today any serious athlete must abstain from the 'demon drink'. Yet despite current prohibitions and the widespread acceptance of alcohol's deleterious effects, the uneasy alliance of sport with alcohol remains culturally entrenched. It is common for sporting celebrities to struggle with alcoholism, and teams are often encouraged to 'bond' by drinking together. Indeed, many of today's major sporting sponsors are breweries and manufacturers of alcoholic drinks. From hooliganism to commerce, from advertising and sponsorship to health and fitness, if there is one thing that brings athletes, fans and financial backers together it must be beer. This cultural history of drinking and sport examines the roles masculinity, class and regional identity play in alcohol consumption at a broad range of matches, races, courses and competitions. Offering a fresh perspective on the culture and commerce of sporting events, this book will be essential reading for cultural historians, anthropologists and sociologists, and anyone interested in sport.

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