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Selling it : the incredible shrinking package and other marvels of modern marketing / by Leslie Ware and the editors of Consumer reports.

By: Publication details: New York : Norton, 2002.Description: xvii, 202 p. : col. ill. ; 24 cmISBN:
  • 039332172X (pbk.)
Uniform titles:
  • Consumer reports.
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5827.8 .S45 2002

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