Gonzo marketing : winning through worst practices / Christopher Locke.
Publication details: Cambridge, MA : Perseus Pub., c2001.Description: x, 240 p. ; 24 cmISBN:- 0738204080
- 658.8 21
- HF5415.1265 .L63 2001
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Book
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NMC Library | Stacks | HF5415.1265 .L63 2001 (Browse shelf(Opens below)) | 1 | Available | 33039000668516 |
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"Bits and pieces of this book first appeared in different form ... in various hardcopy and online publications"--P. ix.
Includes bibliographical references and index.