Inside information : making sense of marketing data / D.V.L. Smith & J.H. Fletcher.
Publication details: Chichester ; New York : John Wiley & Sons, c2001.Description: xi, 260 p. : ill. ; 24 cmISBN:- 0471495433
- HF5415.2 .S56 2001
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NMC Library | Stacks | HF5415.2 .S56 2001 (Browse shelf(Opens below)) | 1 | Available | 33039000663855 |
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Includes bibliographical references and index.