Visual merchandising : window and in-store displays for retail / Tony Morgan.
Publisher: Boston, Massachusetts : Credo Reference, 2015Edition: Second editionDescription: 1 online resource (79 entries) ; digital filesContent type:- text
- computer
- online resource
- 9781785391682
- Window and in-store displays for retail
- 659.157 23
- HF5845 .M67 2011
- Also available in print.
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Ebook | NMC Library | Credo Reference | Online | HF5845 .M67 2011 EBOOK (Browse shelf(Opens below)) | Available online - NMC Login required | 518859 |
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Previous edition: 2008.
Includes bibliographical references.
Preface -- The History of Visual Merchandising -- The Role of a Visual Merchandiser -- The day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual merchandising of multiple chain stores -- Visual merchandising of small retail outlets -- Measuring success -- Store Design -- What is store design? -- Why is store design important? -- Who designs the store? -- How does store design work? -- Store study: Kurt Geiger -- Windows -- Getting to know your windows -- Planning a window display -- Themes and schemes -- Budgeting -- Props -- Designing a window display -- Store study: Printemps -- Color -- Window prepping -- Installing the window display -- Store study: Louis Vuitton -- Lighting -- Signage and graphics -- Window calendar -- Window standards and maintenance, and budget -- Store study: Fortnum & Mason -- In-store Visual Merchandising -- Product adjacencies -- Floor layouts -- Store study: Matthew Williamson -- Fixtures -- Wall fixtures -- Product handling -- Store study: Flight 001 -- In-store displays and trend areas -- Point of purhase and add-on sales -- Clearance merchandise -- Signage and tagging -- Lighting -- Ambience -- Retail standards and maintenance, and budget -- Virtual visual merchandising -- Store study: Topshop -- Mannequins -- Sculpting -- Purchasing mannequins -- Dressing a mannequin -- Securing a mannequin -- Grouping mannequins -- Maintenance -- The Visual Merchandiser's Studio -- The visual merchandiser's toolbox -- Health and safety -- Lighting chart -- Glossary -- Further reading -- Acknowledgments.
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers.
Also available in print.