Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
Publisher: Boston, Massachusetts : Harvard Business Review Press, [2015]Edition: Expanded editionDescription: pages cmContent type:- text
- unmediated
- volume
- 9781625274496 (alk. paper)
- 658.8/02 23
- HF5415.153 .K53 2015
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
|
NMC Library | Stacks | HF 5415.153 .K53 2015 (Browse shelf(Opens below)) | 1 | Available | 33039001430056 |
Browsing NMC Library shelves, Shelving location: Stacks Close shelf browser (Hides shelf browser)
| HF5415.13 .P36 2014 The 20 Ps of marketing : a complete guide to marketing strategy / | HF5415.135 .C72 2006 Strategic marketing / | HF5415.153 .D63 2010 The inventor's bible : how to market and license your brilliant ideas / | HF 5415.153 .K53 2015 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / | HF5415.153 .S768 2002 The big idea : how business innovators get great ideas to market / | HF5415.153 .V63 2005 The design of things to come : how ordinary people create extraordinary products / | HF5415.17 .S74 2012 Anime's media mix : franchising toys and characters in Japan / |
Includes bibliographical references and index.