The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / Joseph Turow.

By:

Turow, Joseph

Publisher: New Haven : Yale University Press, [2017]Description: 331 pages ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780300212198
0300212194

Other title:

How retailers track your shopping, strip your privacy, and define your power

Subject(s):

DDC classification:

658.8342 23

LOC classification:

HF5415.32.T87 A35 2017

Contents:

A frog slowly boiled -- The discriminating merchant -- Toward the data-powered aisle -- Hunting the mobile shopper -- Loyalty as bait -- Personalizing the aisles -- What now?

Summary: "By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants-- including Macy's, Target, and Walmart-- is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations."-- Amazon.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	NMC Library	Stacks	HF5415.32.T87 A35 2017 (Browse shelf(Opens below))	1	Available		33039001411882

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Previous								Next
Previous	HF5415.32 .M395 1998 McDonaldization revisited : critical essays on consumer culture /	HF5415.32 .Q37 2015 Cool : how the brain's hidden quest for cool drives our economy and shapes our world /	HF5415.32 .S73 2010 State of the world 2010 : transforming cultures : from consumerism to sustainability : a Worldwatch Institute report on progress toward a sustainable society /	HF5415.32.T87 A35 2017 The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power /	HF5415.32 .T945 2011 The daily you : how the new advertising industry is defining your identity and your world /	HF5415.32 .T95 2006 Niche envy : marketing discrimination in the digital age /	HF5415.32 .V36 2012 Unconscious branding : how neuroscience can empower (and inspire) marketing /	Next

Includes bibliographical references (pages 277-314) and index.

A frog slowly boiled -- The discriminating merchant -- Toward the data-powered aisle -- Hunting the mobile shopper -- Loyalty as bait -- Personalizing the aisles -- What now?

"By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants-- including Macy's, Target, and Walmart-- is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations."-- Amazon.