Secret sauce : how to pack your messages with persuasive punch / Harry Mills.
Publisher: New York, NY : American Management Association AMACOM, [2017]Description: viii, 184 pages : illustrations (chiefly color) ; 20 cmContent type:- text
- unmediated
- volume
- 9780814438060 (hardcover)
- 153.8/52 23
- BF637.P4 M523 2017
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
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NMC Library | Stacks | BF637 .P4 M523 2017 (Browse shelf(Opens below)) | 1 | Available | 33039001407138 |
Browsing NMC Library shelves, Shelving location: Stacks Close shelf browser (Hides shelf browser)
| BF637 .N66 P43 2006 The definitive book of body language / | BF637 .N66 S24 2006 The SAGE handbook of nonverbal communication / | BF637 .P4 L48 2003 The power of persuasion : how we're bought and sold / | BF637 .P4 M523 2017 Secret sauce : how to pack your messages with persuasive punch / | BF637 .P4 S59 2012 Six degrees of social influence : science, application, and the psychology of Robert Cialdini / | BF637 .P76 S26 2018 Soon : an overdue history of procrastination, from Leonardo and Darwin to you and me / | BF637 .P76 T45 2010 The thief of time : philosophical essays on procrastination / |
Includes bibliographical references.
Secret sauce: the magic recipe for measuring persuasive impact -- Simple: one central truth, easy to grasp and picture -- Appealing: different, valuable and personalized -- Unexpected: surprising, intriguing and seductive -- Credible: trusted, transparent and verifiable -- Emotional: warm, arousing and plot-driven -- The sauce persuasive impact test -- Predict, test, learn: lessons from J.C. Penney -- Make it easy, make it effortless: don't make it hard to say yes -- Message magic in the 21st century: lessons from buzzfeed -- The power of situations: how context shapes the way we behave -- The confirmation bias: the mother of all misconceptions -- Framing: it's not what you say-- it's how you say it -- Social proof: everyone is doing it.