Youthnation : building remarkable brands in a youth-driven culture / Matt Britton.

By:

Britton, Matt, 1975-

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781118981146 (hardback)
1118981146 (hardback)

Other title:

Youth nation

Subject(s):

DDC classification:

658.827 23

LOC classification:

HF5415.332.Y66 B75 2015

Summary: Youth is no longer an age? It's a commodity. 'YouthNation' is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age, it's a commodity that's available to everyone. This book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources in business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets. Build stronger evangelism with a compelling brand narrative. Create loyal communities with immersive and engaging experiences. Navigate the radically-changed landscape of the future marketplace. In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. 'YouthNation' is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	NMC Library	Stacks	HF5415.332 .Y66 B75 2015 (Browse shelf(Opens below))	1	Available		33039001399194

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Previous								Next
Previous	HF5415.33 .U6 E47 2009 Shoptimism : a journey into the heart and mind of the American consumer /	HF5415.33 .U6 J33 2004 Raising consumers : children and the American mass market in the early twentieth century /	HF5415.33 .U6 S355 2004 Born to buy : the commercialized child and the new consumer culture /	HF5415.332 .Y66 B75 2015 Youthnation : building remarkable brands in a youth-driven culture /	HF5415.332 .Y66 Y37 2009 Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail /	HF5415.5 .B3673 2000 Emotional value : creating strong bonds with your customers /	HF5415.5 .B86 2006 The outside-in corporation : how to build a customer-centric organization for breakthrough results /	Next

Includes bibliographical references (pages 259-266) and index.

Youth is no longer an age? It's a commodity. 'YouthNation' is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age, it's a commodity that's available to everyone. This book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources in business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets. Build stronger evangelism with a compelling brand narrative. Create loyal communities with immersive and engaging experiences. Navigate the radically-changed landscape of the future marketplace. In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. 'YouthNation' is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.