Alibaba's world : how a remarkable Chinese company is changing the face of global business / Porter Erisman.

By:

Erisman, Porter

Publisher: New York City : Palgrave Macmillan Trade, 2015Description: x, 242 pages ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781250069870 (hardback)
9781466878860

Subject(s):

DDC classification:

381/.1420951 23

LOC classification:

HF5548.325.C6 E75 2015

Other classification:

BUS090000

Summary: "In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape--with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba--and its inevitable descendants--is both essential and instructive"-- Provided by publisher.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	NMC Library	Stacks	HF5548.325 .C6 E75 2015 (Browse shelf(Opens below))	1	Available		33039001360253

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Previous	HF5548.32 .L5227 2016 The network imperative : how to survive and grow in the age of digital business models /	HF5548.32 .M3736 2013 Mobile influence : the new power of the consumer /	HF5548.32 .S295 2005 Cashing in with content : how innovative marketers use digital information to turn browsers into buyers /	HF5548.325 .C6 E75 2015 Alibaba's world : how a remarkable Chinese company is changing the face of global business /	HF5548.4 .M525 M34 2022 Teach yourself visually Microsoft 365 /	HF5548.4 .M525 R868876 2011 Microsoft Office 2010 /	HF5548.8 .J256 2002 Personality in work organizations /	Next

Includes index.

"In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape--with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba--and its inevitable descendants--is both essential and instructive"-- Provided by publisher.