Book yourself solid : the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling / Michael Port.

By:

Port, Michael, 1970-

Publication details: Hoboken, N.J. : Wiley, c2011.Edition: 2nd ed., rev. and expandedDescription: xxiv, 344 p. ; 23 cmISBN:

9780470643471
0470643471

Subject(s):

DDC classification:

658.8 22

LOC classification:

HF5438.25 .P67 2011

Summary: "Book Yourself Solid provides a true understanding of why self-promotion is a critical factor to success. It is this different and unique perspective that makes Book Yourself Solid so much more than an ordinary "how to" manual for getting more clients and raising a business profile. Michael helps the reader adopt this perspective and then provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, readers learn how to develop a strong marketing plan and brand image. In 2006, Michael published this book about marketing for the small business owner without addressing Facebook, LinkedIn or Twitter--which didn't even exist at the time. The 2nd edition of Book Yourself Solid will change all of that with brand new information, including: unique, personalized online marketing strategies for service professionals new SEO rules to optimize search engine listings and traffic solid social media exposure and dominance strategies."-- Provided by publisher.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	NMC Library	Stacks	HF5438.25 .P67 2011 (Browse shelf(Opens below))	1	Available		33039001340321

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Previous	HF5429.215 .U6 S54 2009 Cheap : the high cost of discount culture /	HF5429.215 .U6 W35 2005 Wal-Mart : the face of twenty-first-century capitalism /	HF5429.3 .R28 2015 Race and retail : consumption across the color line /	HF5438.25 .P67 2011 Book yourself solid : the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling /	HF5438.25 .S57 2005 Marketing led - sales driven : how successful businesses use the power of marketing plans and sales execution to win in the marketplace /	HF5465 .U64 J33 2011 Jacobson's : I miss it so! : the story of a Michigan fashion institution /	HF5468 .A74 2007 Are chain stores ruining America? /	Next

"Book Yourself Solid provides a true understanding of why self-promotion is a critical factor to success. It is this different and unique perspective that makes Book Yourself Solid so much more than an ordinary "how to" manual for getting more clients and raising a business profile. Michael helps the reader adopt this perspective and then provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, readers learn how to develop a strong marketing plan and brand image. In 2006, Michael published this book about marketing for the small business owner without addressing Facebook, LinkedIn or Twitter--which didn't even exist at the time. The 2nd edition of Book Yourself Solid will change all of that with brand new information, including: unique, personalized online marketing strategies for service professionals new SEO rules to optimize search engine listings and traffic solid social media exposure and dominance strategies."-- Provided by publisher.

Includes bibliographical references and index.