The 20 Ps of marketing : a complete guide to marketing strategy / David Pearson.

By:

Pearson, David, 1950-

Publisher: London ; Philadelphia : Kogan Page, 2014Description: xx, 316 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780749471064
0749471069
9780749471071
0749471077

Subject(s):

DDC classification:

658.8/02 23

LOC classification:

HF5415.13 .P36 2014

Other classification:

BUS043000 | BUS043010 | BUS090010

Summary: "Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterised by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethical issues. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Hagen Daz and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing"-- Provided by publisher.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	NMC Library	Stacks	HF5415.13 .P36 2014 (Browse shelf(Opens below))	1	Available		33039001334001

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Previous	HF5415.13 .B778 2012 Paid, owned, earned : maximizing marketing returns in a socially connected world /	HF5415.13 .C44 2011 The marketing plan handbook /	HF5415.13 .G564 2007 Meatball sundae : is your marketing out of sync? /	HF5415.13 .P36 2014 The 20 Ps of marketing : a complete guide to marketing strategy /	HF5415.135 .C72 2006 Strategic marketing /	HF5415.153 .D63 2010 The inventor's bible : how to market and license your brilliant ideas /	HF 5415.153 .K53 2015 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /	Next

Includes bibliographical references (pages 301-302) and index.

"Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterised by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethical issues. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Hagen Daz and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing"-- Provided by publisher.