Buy ology : truth and lies about why we buy / Martin Lindstrom ; [foreword by Paco Underhill].
Publication details: New York : Broadway Books, c2010.Edition: 1st pbk. edDescription: xi, 254 p. ; 21 cmISBN:- 9780385523899
- 0385523890
- Buyology
- HF5415.12615 .L56 2010
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Book
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NMC Library | Stacks | HF5415.12615 .L56 2010 (Browse shelf(Opens below)) | 1 | Available | 33039001305738 |
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| HF5415.1255 .G673 2012 Uprising : how to build a brand--and change the world--by sparking cultural movements / | HF5415.1255 .T86 2008 Branded male : marketing to men / | HF5415.126 .W45 2009 Neuro web design : what makes them click? / | HF5415.12615 .L56 2010 Buy ology : truth and lies about why we buy / | HF5415.1265 .D527 2013 The visual marketing revolution : 26 rules to help social media marketers connect the dots / | HF5415.1265 .H46 2013 Digital Marketing Analytics : Making Sense of Consumer Data in a Digital World / | HF5415.1265 .L63 2001 Gonzo marketing : winning through worst practices / |
"With a new chapter on buying in today's economy"--Cover.
Previously published in hardcover in slightly different form: New York : Doubleday, 2008.
Includes bibliographical references (p. 239-243) and index.
A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is ... : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Brand new day : the future of marketing and advertising -- Conclusion : good times, bad times.