NMC Library

Logo / Michael Evamy.

By: Evamy, MichaelPublisher: London : Laurence King Publishing, 2015Edition: Mini editionDescription: 352 pages : illustrations (some color) ; 20 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781780671802; 1780671806Other title: Logo : the reference guide to symbols and logotypes [Spine title] | Reference guide to symbols and logotypesSubject(s): Logos (Symbols) -- Design | Trademarks -- Design | Logos (Symbols) -- Pictorial works | Trademarks -- Pictorial works | Commercial art | Branding (Marketing)LOC classification: NC1002 .L63 | E86 2015
Contents:
1. Logotypes and letters: Wordmarks and initials. Just type ; Handwritten ; Joined up ; Linked characters ; Intertwined characters ; Combined characters ; What's in a word ; Telling characters ; Incomplete characters ; Cropped ; Reversals and rotations ; Symmetry and ambigrams ; Stacked ; Modular; 3D ; Treated ; Illustrative ; Paths through type ; Decorated -- Logotypes and letters: Typographic elements. Single letters A-Z ; Numerical ; Ways of saying "and" ; Punctuation marks -- 2. Symbols: Abstract. Squares ; Rectangles ; Triangles and polygons ; Circles and dots ; Ovals and ovoids ; Radiating ; Concentric ; Rotary ; Dotted patterns ; Horizontal stripes ; Vertical stripes ; Converging ; Arcs and swooshes ; Amorphous -- Symbols: Representational. Crosses ; Arrows ; Thought and speech ; Waves ; Woven ; Strands ; Light and sound ; Flames ; Globes ; Suns and stars ; Leaves ; Flowers ; Trees ; Landscapes ; Natural produce ; Aquatic ; Winged insects ; Birds ; Wildlife ; Horses ; Cats and dog s; Mythology ; Bodies ; Hands and feet ; Heads ; Eyes and faces ; Hearts ; Crowns ; Paper ; Balls ; Everyday objects ; Houses ; Historic buildings and monuments ; Architecture ; Transport ; Cornucopia ; Shields -- 3. Families and sequences -- Client index -- Designer index -- Sector index.
Summary: "This vast collection of over 1300 symbols and logotypes--clearly arranged across 75 different categories according to their basic visual form--includes work of past masters, such as Paul Rand and Saul Bass, alongside some of the most exciting work from contemporary designers. This is a complete taxonomical guide to the history, development and style of identity design"--Page 4 of cover.
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Book Book NMC Library
Stacks NC1002 .L63 E86 2015 (Browse shelf (Opens below)) 1 Available 33039001459196

Originally published in full-size format: 2007.

Includes indexes.

1. Logotypes and letters: Wordmarks and initials. Just type ; Handwritten ; Joined up ; Linked characters ; Intertwined characters ; Combined characters ; What's in a word ; Telling characters ; Incomplete characters ; Cropped ; Reversals and rotations ; Symmetry and ambigrams ; Stacked ; Modular; 3D ; Treated ; Illustrative ; Paths through type ; Decorated -- Logotypes and letters: Typographic elements. Single letters A-Z ; Numerical ; Ways of saying "and" ; Punctuation marks -- 2. Symbols: Abstract. Squares ; Rectangles ; Triangles and polygons ; Circles and dots ; Ovals and ovoids ; Radiating ; Concentric ; Rotary ; Dotted patterns ; Horizontal stripes ; Vertical stripes ; Converging ; Arcs and swooshes ; Amorphous -- Symbols: Representational. Crosses ; Arrows ; Thought and speech ; Waves ; Woven ; Strands ; Light and sound ; Flames ; Globes ; Suns and stars ; Leaves ; Flowers ; Trees ; Landscapes ; Natural produce ; Aquatic ; Winged insects ; Birds ; Wildlife ; Horses ; Cats and dog s; Mythology ; Bodies ; Hands and feet ; Heads ; Eyes and faces ; Hearts ; Crowns ; Paper ; Balls ; Everyday objects ; Houses ; Historic buildings and monuments ; Architecture ; Transport ; Cornucopia ; Shields -- 3. Families and sequences -- Client index -- Designer index -- Sector index.

"This vast collection of over 1300 symbols and logotypes--clearly arranged across 75 different categories according to their basic visual form--includes work of past masters, such as Paul Rand and Saul Bass, alongside some of the most exciting work from contemporary designers. This is a complete taxonomical guide to the history, development and style of identity design"--Page 4 of cover.

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