Innovation capital : how to compete--and win--like the world's most innovative leaders / Jeffrey Dyer, Nathan Furr, Curtis Lefrandt.

Innovation capital -- Who you are (and what you can do to improve) -- Who you know (and who to focus on) -- What you are known for (and ways to become known) -- Impression amplifiers: broadcasting, signaling -- Storytelling -- Impression amplifiers: materializing, comparing -- Committing, FOMO -- Innovation leadership: the virtuous innovation -- Leadership cycle -- Building organization-level innovation capital.

We've all seen leaders who excel at winning resources and support for their ideas. It turns out that this quality is so valuable, and measurably more important for innovation than just being creative, that it has a name: "innovation capital." Contrary topopular belief, effective leaders of innovation--folks like Thomas Edison, Steve Jobs, Jeff Bezos, and Elon Musk--are successful not only because of the quality of their ideas but because they have the reputation and networks to successfully commercializecreative ideas. Nikola Tesla was arguably a more brilliant inventor than Thomas Edison, but Edison was able to realize tremendous commercial success while Tesla died penniless. Innovation Capital reveals the critical ingredient that separates the peoplewho can marshal the resources necessary to turn their ideas into reality from those who can't, and shows you how to acquire, amplify, and use it to succeed as an innovative leader. Authors Jeff Dyer, Nathan Furr, and Curtis Lefrandt have spent decades studying how people get great ideas (the subject of The Innovator's DNA) and how people test and develop those ideas (explored in The Innovator's Method). Now, they share what they have learned from a multipronged research program designed to understand howpeople compete for, and obtain, resources to launch innovative new ideas--even, in some cases, before they've earned a track record of innovation.-- Provided by publisher.