The craft of creativity / Matthew A. Cronin and Jeffrey Loewenstein.

By:

Cronin, Matthew A. (Professor of management)

Contributor(s):

Loewenstein, Jeffrey

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781503605077
1503605078

Subject(s):

LOC classification:

BF408 .C7578 2018

Contents:

1. Perspectives on Creativity -- 2. Gaining Insight -- 3. Turning Potential into Inventions -- 4. Enlightenment as a Creative Product -- 5. Cues as Clues to Change Perspective -- 6. Thinking Tools -- 7. The Value of Persistence -- 8. Developing the Craft of Creativity.

Summary: In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process that hinges on changing one's perspective. It's a skill that anyone can develop, a process that unfolds over time, and is improved by interaction with others. Breaking new ground in the discussion about how we innovate, this book provides strategies that everyone can use to be more creative--back cover.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	NMC Library	Stacks	BF408 .C7578 2018 (Browse shelf(Opens below))	1	Available		33039001483329

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Previous	No cover image available							Next
Previous	BF408 .A5 1969 The bases of artistic creation;	BF408 .B488 2018 Magic hours : essays on creators and creation /	BF408 .C175 1992 The artist's way : a spiritual path to higher creativity /	BF408 .C7578 2018 The craft of creativity /	BF408 .C77 2013 Creativity : the psychology of discovery and invention /	BF408 .G276 2018 Art matters : because your imagination can change the world /	BF408 .G33 1993 Creating minds : an anatomy of creativity seen through the lives of Freud, Einstein, Picasso, Stravinsky, Eliot, Graham, and Gandhi /	Next

Includes bibliographical references (pages [237]-260) and index.

In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process that hinges on changing one's perspective. It's a skill that anyone can develop, a process that unfolds over time, and is improved by interaction with others. Breaking new ground in the discussion about how we innovate, this book provides strategies that everyone can use to be more creative--back cover.