The green bundle : pairing the market with the planet / Magali A. Delmas with David Colgan.
Publisher: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2018Description: viii, 280 pages ; 23 cmContent type:- text
- unmediated
- volume
- 9781503600867 (cloth : alk. paper)
- 9781503606418 (pbk. : alk. paper)
- 658.8/02 23
- HF5413 .D45 2018
Contents:
What sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion : reaching the convenient environmentalist.
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
|
NMC Library | Stacks | HF5413 .D45 2018 (Browse shelf(Opens below)) | 1 | Available | 33039001457232 |
Browsing NMC Library shelves, Shelving location: Stacks Close shelf browser (Hides shelf browser)
| HF5389 .C47 2007 Intercultural business communication / | HF5389 .G47 2002 Cross-cultural business behavior : marketing, negotiating, sourcing and managing across cultures / | HF5389 .L36 2016 The etiquette edge : modern manners for business success / | HF5413 .D45 2018 The green bundle : pairing the market with the planet / | HF5414 .D38 2002 The moral dimension of marketing : essays on business ethics / | HF5415 .B637 2008 Marketing ethics / | HF5415 .C5277 2000 Counterintuitive marketing : achieve great results using uncommon sense / |
Includes bibliographical references and index.
What sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion : reaching the convenient environmentalist.