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Paid, owned, earned : maximizing marketing returns in a socially connected world / Nick Burcher.

By: Publication details: London ; Philadelphia : Kogan Page, 2012.Description: xiv, 279 p. : ill. ; 24 cmISBN:
  • 9780749465629 (pbk.)
  • 9780749465636 (e-ISBN)
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5415.13 .B778 2012

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