Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery.
Publication details: Hoboken, N.J. : John Wiley, c2010.Description: xxi, 298 p. : ill. ; 24 cmISBN:- 9780470504543 (cloth)
- 0470504544 (cloth)
- 658.8/3 22
- HF5415.2 .J44 2010
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Book
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NMC Library | Stacks | HF5415.2 .J44 2010 (Browse shelf(Opens below)) | 1 | Available | 33039001218840 |
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Includes bibliographical references and index.