Join the club : how peer pressure can transform the world / Tina Rosenberg.

By:

Rosenberg, Tina

Publication details: New York : W.W. Norton & Co., c2011.Edition: 1st edDescription: xxiv, 402 p. ; 25 cmISBN:

9780393068580 (hardcover)
0393068587

Subject(s):

DDC classification:

303.48/4 22
303.327 22

LOC classification:

HM831 .R67 2011

Contents:

Turning positive -- The empire of irrationality -- Righteous rebels -- Corporate tools -- The calculus club -- Angels of change -- A problem that has no name -- The party -- The judo of fear -- Next.

Summary: In "Join the Club," Rosenberg identifies a brewing social revolution that is changing the way people live, based on harnessing the positive force of peer pressure, and shows how peer pressure has reduced teen smoking in the United States, made villages in India healthier and more prosperous, helped minority students get top grades in college calculus, and even led to the fall of Slobodan Milosevic.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	NMC Library	Stacks	HM831 .R67 2011 (Browse shelf(Opens below))	1	Available		33039001166254

Includes bibliographical references (p. [371]-379) and index.

In "Join the Club," Rosenberg identifies a brewing social revolution that is changing the way people live, based on harnessing the positive force of peer pressure, and shows how peer pressure has reduced teen smoking in the United States, made villages in India healthier and more prosperous, helped minority students get top grades in college calculus, and even led to the fall of Slobodan Milosevic.

Turning positive -- The empire of irrationality -- Righteous rebels -- Corporate tools -- The calculus club -- Angels of change -- A problem that has no name -- The party -- The judo of fear -- Next.