The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff / Clara Shih.
Publication details: Boston : Prentice Hall, c2009.Description: xiv, 236 p. : ill., map ; 23 cmISBN:- 9780137152223 (pbk. : alk. paper)
- 0137152221 (pbk. : alk. paper)
- 658.8/72 22
- HD30.37 .S49 2009
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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NMC Library | Stacks | HD30.37 .S49 2009 (Browse shelf(Opens below)) | 1 | Available | 33039001115368 | ||
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NMC Library | Stacks | HD30.37 .S49 2009 (Browse shelf(Opens below)) | 2 | Available | 33039001180552 |
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Includes index.
The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.