Brands and branding / Rita Clifton ; with Sameena Ahmad ... [et al.].
Publication details: New York : Bloomberg Press, 2009.Description: xvii, 284 p. : col. ill. ; 23 cmISBN:- 9781576603505 (alk. paper)
- 658.8/27 22
- HD69.B7 B733 2009
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Book
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NMC Library | Stacks | HD69 .B7 B733 2009 (Browse shelf(Opens below)) | 1 | Available | 33039001109205 |
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Includes bibliographical references and index.
Introduction / Rita Clifton -- What is a brand? / Tom Blackett -- The financial value of brands / Jan Lindemann -- The social value of brands / Giles Gibbons -- What makes brands great / Jez Frampton -- Brand strategy / Iain Ellwood -- Brand experience / Shaun Smith -- Visual and verbal identity / Tony Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on branding / Deborah Bowker -- Brand protection / Allan Poulter -- Globalisation and brands / Sameena Ahmad -- Branding in asia / Jonathan Chajet -- From elephant to tiger : brands and branding in india / Max Raison -- Branding places and nations / Simon Anholt -- Brand 2.0 : brands in a digital world / Andy Hobsbawm -- An alternative perspective on brands : markets and morals / Deborah Doane -- The future of brands / Rita Clifton.