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Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.

By:

Springer, Paul

Publication details: London ; Philadelphia : Kogan Page, c2007.Description: xviii, 379 p. : ill. ; 25 cmISBN:

9780749449360
0749449365

Subject(s):

DDC classification:

659.1/13 22

LOC classification:

HF5823 .S76 2007

Online resources:

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	NMC Library	Stacks	HF5823 .S76 2007 (Browse shelf(Opens below))	1	Available		33039001020196

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Previous	HF5823 .B438 2004 Ads, fads, and consumer culture : advertising's impact on American character and society /	HF5823 .E88 2017 The end of advertising : why it had to die, and the creative resurrection to come /	HF5823 .O74 2009 The age of persuasion : how marketing ate our culture /	HF5823 .S76 2007 Ads to icons : how advertising succeeds in a multimedia age /	HF5823 .W42 The 100 greatest advertisements, 1852-1958: who wrote them and what they did /	HF5825 .S88 2016 Hey, Whipple, squeeze this : the classic guide to creating great ads /	HF5827.8 .S45 2002 Selling it : the incredible shrinking package and other marvels of modern marketing /	Next

Includes bibliographical references (p. [363]-367) and index.

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