The marketing mavens / Noel Capon.
Publication details: New York : Crown Business, c2007.Edition: 1st edDescription: x, 307 p. ; 25 cmISBN:- 9780307354099
- 0307354091
- 658.8 22
- HF5415.55 .C37 2007
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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NMC Library | Stacks | HF5415.55 .C37 2007 (Browse shelf(Opens below)) | 1 | Available | 33039001019008 |
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Includes bibliographical references (p. [289]-293) and index.
The new market model -- Execution in marketing -- Identifying opportunities -- Matching markets with competencies -- Segmenting to find the sweet spots in a market that matters -- Meeting customer needs and beating competition -- Structuring systems and processes to serve customers -- Creating a company-wide marketing culture -- Measuring enterprise and market for a custom fit -- Conclusion : sustaining marketing excellence.