Humor in the advertising business : theory, practice, and wit / Fred K. Beard.
Publication details: Lanham : Rowman & Littlefield, c2008.Description: xiv, 205 p. : ill. ; 23 cmISBN:- 9780742554252 (cloth : alk. paper)
- 0742554252 (cloth : alk. paper)
- 9780742554269 (pbk. : alk. paper)
- 0742554260 (pbk. : alk. paper)
- 659.1 22
- HF5821 .B37 2008
Contents:
Historic attempts at advertising humor -- Theoretically, what's so funny? -- Why typology is a funny word -- How does silly sell? -- When humorous ads aren't funny -- Campaigns that made audiences laugh-- and buy.
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
|
NMC Library | Stacks | HF5821 .B37 2008 | 1 | Available | 33039001019313 |
Includes bibliographical references (p. 183-188) and index.
Historic attempts at advertising humor -- Theoretically, what's so funny? -- Why typology is a funny word -- How does silly sell? -- When humorous ads aren't funny -- Campaigns that made audiences laugh-- and buy.