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Going dirty : the art of negative campaigning / David Mark.

By: Publication details: Lanham [Md.] : Rowman & Littlefield Publishers, c2006.Description: x, 267 p. ; 24 cmISBN:
  • 0742545008 (cloth : alk. paper)
Subject(s): DDC classification:
  • 324.70973 22
LOC classification:
  • JK2281 .M365 2006
Online resources:
Contents:
Eye of the beholder : defining negative campaigning -- What good old days? : notable developments in negative campaigning from the late 18th century through the dawn of the cold war -- Going nuclear 1964 : the rise of television attack ads -- Dismissive politics : the governor against the actor -- "The truth shall rise again" : Brock versus Gore for U.S. Senate, 1970 -- Confrontation, bluster, and no compromise : the campaigns of Jesse Helms -- Dole-Gingrich : going negative early and often -- The politics of fear : negative campaigning in the post-9/11 world -- Opening the floodgates : campaign finance "reform" and the rise of negativity -- A double-edged sword : when negative campaigning backfires -- Hitting the mark : negative campaigning efforts that just plain worked -- It's in the mail : negative campaigning comes home -- The future of negative campaigning.
Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Book Book NMC Library Stacks JK2281 .M365 2006 (Browse shelf(Opens below)) 1 Available 33039000979996

Includes bibliographical references (p. 243-248) and index.

Eye of the beholder : defining negative campaigning -- What good old days? : notable developments in negative campaigning from the late 18th century through the dawn of the cold war -- Going nuclear 1964 : the rise of television attack ads -- Dismissive politics : the governor against the actor -- "The truth shall rise again" : Brock versus Gore for U.S. Senate, 1970 -- Confrontation, bluster, and no compromise : the campaigns of Jesse Helms -- Dole-Gingrich : going negative early and often -- The politics of fear : negative campaigning in the post-9/11 world -- Opening the floodgates : campaign finance "reform" and the rise of negativity -- A double-edged sword : when negative campaigning backfires -- Hitting the mark : negative campaigning efforts that just plain worked -- It's in the mail : negative campaigning comes home -- The future of negative campaigning.

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