Principles of advertising : a global perspective / Monle Lee, Carla Johnson.
Publication details: New York : Haworth Press, c2005.Edition: 2nd edDescription: xxi, 427 p. : ill. ; 22 cmISBN:- 9780789022998 (hard : alk. paper)
- 0789022990 (hard : alk. paper)
- 9780789023001 (soft : alk. paper)
- 0789023008 (soft : alk. paper)
- 659.1 22
- HF5821 .L35 2005
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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NMC Library | Stacks | HF5821 .L35 2005 (Browse shelf(Opens below)) | 1 | Available | 33039000824200 |
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| HF5813 .U6 V47 2007 Watch this, listen up, click here : inside the 300 billion dollar business behind the media you constantly consume / | HF5814 .U78 2012 Using qualitative research in advertising : strategies, techniques, and applications / | HF5821 .B37 2008 Humor in the advertising business : theory, practice, and wit / | HF5821 .L35 2005 Principles of advertising : a global perspective / | HF5821 .R84 2018 The adman's dilemma : from Barnum to Trump / | HF5822 .P3 2007 The hidden persuaders / | HF5823 .B438 2004 Ads, fads, and consumer culture : advertising's impact on American character and society / |
Includes bibliographical references (p. 383-400) and index.