MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03715nam a2200577 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
9781787856264 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Credo |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220901100427.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200721r20202018enka o 000 0 eng d |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
018787706 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781787856264 |
| Qualifying information |
electronic version |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781473683983 |
| Qualifying information |
ePub ebook |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
147368398X |
| Qualifying information |
ePub ebook |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781473683976 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(CaBNVSL)gtp00568518 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Credo)hoddermpb2018 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1176434976 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.D285 2018 |
| Materials specified |
EBOOK |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Davies, Eric |
| Titles and words associated with a name |
(Marketing consultant), |
| Relator term |
author. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The ultimate marketing & PR book : |
| Remainder of title |
understand your customers, master digital marketing, perfect public relations / |
| Statement of responsibility, etc. |
Eric Davies, Nick Smith, Brian Salter. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Ultimate marketing and public relations book |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
[Enhanced Credo edition] |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
20200805 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London [England] : |
| Name of producer, publisher, distributor, manufacturer |
Hodder & Stoughton, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2018. |
| 264 31 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston, Massachusetts : |
| Name of producer, publisher, distributor, manufacturer |
Credo Reference, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (49 entries) : |
| Other physical details |
22 images ; |
| Dimensions |
digital files. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
still image |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Teach yourself |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1. Your marketing masterclass: Introduction; What is marketing? Marketing and the customer; Marketing information and marketing research; Strategic marketing; The marketing mix - product and price; The marketing mix - place; The marketing mix - promotion; Summary; 7 x 7 -- Part 2. Your digital marketing masterclass: Introduction; Building the ultimate sales website; SEO: The backbone of any digital marketing strategy; Social media marketing madness; Pay per click (PPC) simplified and explained; Mobile optimization and getting mobile users; Email marketing - why you should do it no matter what; Other marketing tricks and tips in the modern world; Summary; 7 x 7 -- Part 3. Your social media marketing masterclass: Introduction; Introduction to social media; Successful case studies; Getting started with social media marketing; Phase one of your social media takeover; Phase two of your social media takeover; Phase three: quality content creation; Managing, metrics and scaling up; Summary; 7 x 7 -- Part 4. Your public relations masterclass: Introduction; Who needs PR? External audiences; Dealing with the media; Social media; Practical pointers for powerful press releases; Marketing communications; Internal PR; Summary; 7 x 7 -- Answers. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Access restricted to authorized users and institutions. |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
The Ultimate Marketing & PR Book gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: World Wide Web. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on title page of print version. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smith, Nick, |
| Dates associated with a name |
1962- |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Salter, Brian, |
| Relator term |
author. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Credo Reference (Firm), |
| Relator term |
distributor. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| International Standard Book Number |
147368398X |
| -- |
9781473683983 |
| Physical description |
475 pages : illustrations |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Teach yourself books. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Public note |
Available online to NMC users; click to view. |
| Uniform Resource Identifier |
<a href="https://ezp.idm.oclc.org/login?url=https://search.credoreference.com/content/title/hoddermpb?institutionId=5224">https://ezp.idm.oclc.org/login?url=https://search.credoreference.com/content/title/hoddermpb?institutionId=5224</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Ebook |