The marketing plan handbook / (Record no. 32703)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01020cam a2200313 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190729110339.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160729s2011 d 000 0 eng u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781936572021 |
| Qualifying information | (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781936572038 |
| Qualifying information | (hbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiTN |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | MiTN |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .C44 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chernev, Alexander. |
| 245 14 - TITLE STATEMENT | |
| Title | The marketing plan handbook / |
| Statement of responsibility, etc. | Alexander Chernev. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | [Chicago] : |
| Name of producer, publisher, distributor, manufacturer | Cerebellum Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2011] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | ©2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 149 pages : |
| Other physical details | charts ; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 596 ## - | |
| -- | 1 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Handbooks, manuals, etc. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Planning |
| Form subdivision | Handbooks, manuals, etc. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Northwestern University |
| Subordinate unit | Kellogg School of Management. |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) | |
| Series part designator, SPT (RLIN) | u607911 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | HF5415.13 .C44 2011 |
| w | LC |
| c | 1 |
| h | EY8Z |
| i | 33039001387439 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | 32703 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Stacks | 06/19/2018 | HF5415.13 .C44 2011 | 33039001387439 | 07/06/2023 | 1 | Book |