NMC Library

Meatball sundae : (Record no. 26955)

MARC details
000 -LEADER
fixed length control field 01893cam a2200349 a 4500
001 - CONTROL NUMBER
control field 2007023690
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190729105424.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070607s2007 nyua 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007023690
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781591841746
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1591841747
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn141484387
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)141484387
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency BAKER
-- BTCTA
-- YDXCP
-- C#P
-- BWX
-- EEK
-- DLC
-- MvI
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .G564 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Godin, Seth.
245 10 - TITLE STATEMENT
Title Meatball sundae :
Remainder of title is your marketing out of sync? /
Statement of responsibility, etc. Seth Godin.
246 30 - VARYING FORM OF TITLE
Title proper/short title Is your marketing out of sync?
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Portfolio,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 232 p. :
Other physical details ill. ;
Dimensions 19 cm
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note pt. 1. Thinking about the meatball sundae -- pt. 2. The fourteen trends. Trend 1 : Direct communication and commerce between producers and consumers -- Trend 2 : Amplification of the voice of the consumer and independent authorities -- Trend 3 : Need for an authentic story as the number of sources increases -- Trend 4 : Extremely short attention spans due to clutter -- Trend 5 : The long tail -- Trend 6 : Outsourcing -- Trend 7 : Google and the dicing of everything -- Trend 8 : Infinite channels of communication -- Trend 9 : Direct communication and commerce between consumers and consumers -- Trend 10 : The shifts in scarcity and abundance -- Trend 11 : The triumph of big ideas -- Trend 12 : The shift from "how many" to "who" -- Trend 13 : The wealthy are like us -- Trend 14 : New gatekeepers, no gatekeepers -- pt. 3. Putting it together -- Case studies.
596 ## -
-- 1
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Social aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product differentiation.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Target marketing.
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
Series part designator, SPT (RLIN) u378894
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a HF5415.13 .G564 2007
w LC
c 1
h EY8Z
i 33039001336667
903 ## - LOCAL DATA ELEMENT C, LDC (RLIN)
a 26955
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Koha item type
    Library of Congress Classification     Stacks 06/19/2018   HF5415.13 .G564 2007 33039001336667 07/06/2023 1 Book

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