NMC Library

A social strategy : (Record no. 26357)

MARC details
000 -LEADER
fixed length control field 01648nam a2200361 i 4500
001 - CONTROL NUMBER
control field 2013035547
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190729105321.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130910s2014 nju b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013035547
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780691153391
Qualifying information alkaline paper
042 ## - AUTHENTICATION CODE
Authentication code pcc
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency MvI
-- MiTN
049 ## - LOCAL HOLDINGS (OCLC)
Holding library EY8Z
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .P57 2014
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Piskorski, MikoÅaj Jan.
245 12 - TITLE STATEMENT
Title A social strategy :
Remainder of title how we profit from social media /
Statement of responsibility, etc. Mikolaj Jan Piskorski.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Princeton, New Jersey :
Name of producer, publisher, distributor, manufacturer Princeton University Press,
Date of production, publication, distribution, manufacture, or copyright notice [2014]
300 ## - PHYSICAL DESCRIPTION
Extent xii, 275 pages ;
Dimensions 25 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions.
596 ## -
-- 1
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media
General subdivision Economic aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Online social networks
General subdivision Economic aspects.
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
Series part designator, SPT (RLIN) u375528
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a HF5415.1265 .P57 2014
w LC
c 1
h EY8Z
i 33039001333383
903 ## - LOCAL DATA ELEMENT C, LDC (RLIN)
a 26357
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Koha item type
    Library of Congress Classification     Stacks 06/19/2018   HF5415.1265 .P57 2014 33039001333383 07/06/2023 1 Book

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