MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03563cam a22003974i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
870164342 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190729105155.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140207s2013 inua 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0789750309 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780789750303 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)870164342 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MJO |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
MJO |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
EY8Z |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.1265 |
| Item number |
.H46 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hemann, Chuck, |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Digital Marketing Analytics : |
| Remainder of title |
Making Sense of Consumer Data in a Digital World / |
| Statement of responsibility, etc. |
Chuck Hemann, Ken Burbary. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Making Sense of Consumer Data in a Digital World. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Indianapolis, Indiana : |
| Name of producer, publisher, distributor, manufacturer |
Que, |
| Date of production, publication, distribution, manufacture, or copyright notice |
copyright 2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 364 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent. |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia. |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Understanding the Digital Media Landscape -- Understanding Digital Analytics Concepts -- Picking the Tools of the Trade -- Tools: Social Media Listening -- Tools: Search Analytics -- Tools: Audience Analysis -- Tools: Content Analysis -- Tools: Engagement Analysis -- Understanding Digital Influence -- Developing Your Social Media Listening Program -- How to Use Listening to Inform Marketing Programs -- Using Online Data to Anticipate a Crisis -- Improving Customer Service -- Launching a New Product -- Formulating Your Research Plan -- Making Reports Easy to Understand and Communicate -- Search Analysis -- ROI = Return on Investment -- Creating the Best-Practice Measurement Scorecard -- Mobile Analytics: How Mobile Is Different than Other Digital Channels -- Social CRM -- The Future of Digital Data: Business Intelligence. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing! Prioritize--because you can't measure, listen to, and analyze everything; use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors; measure real social media ROI: sales, leads, and customer satisfaction; track the performance of all paid, earned, and owned social media channels; leverage "listening data" way beyond PR and marketing: for strategic planning, product development, and HR; start optimizing web and social content in real time; implement advanced tools, processes, and algorithms for accurately measuring influence; integrate paid and social data to drive more value from both; make the most of surveys, focus groups, and offline research synergies; and focus new marketing and social media investments where they'll deliver the most value." -- Publisher's description. |
| 596 ## - |
|---|
| -- |
1 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Digital media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Burbary, Ken, |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| Series part designator, SPT (RLIN) |
u366879 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
HF 5415.1265 .H46 2013 |
| w |
LC |
| c |
1 |
| h |
EY8Z |
| i |
33039001303436 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| a |
25493 |