NMC Library

The attention merchants : (Record no. 236829)

MARC details
000 -LEADER
fixed length control field 05239cam a2200601Ii 4500
001 - CONTROL NUMBER
control field ocn960969314
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210118140119.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu---unuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161021s2016 nyu ob 000 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency TEFOD
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency TEFOD
Modifying agency IDEBK
-- TOH
-- MMI
-- RECBK
-- VP@
-- S7Z
-- YDX
-- N$T
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780385352024
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0385352026
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780385352017
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 0385352018
035 ## - SYSTEM CONTROL NUMBER
System control number 1141070
-- (N$T)
037 ## - SOURCE OF ACQUISITION
Stock number 232EF475-8F49-44E1-A9BA-0D5F3C2E5BA2
Source of stock number/acquisition OverDrive, Inc.
Note http://www.overdrive.com
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5811
Item number .W82 2016
Materials specified EBOOK
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1/042
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wu, Tim,
245 14 - TITLE STATEMENT
Title The attention merchants :
Remainder of title the epic scramble to get inside our heads /
Statement of responsibility, etc. Tim Wu.
250 ## - EDITION STATEMENT
Edition statement First edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer Knopf,
Date of production, publication, distribution, manufacture, or copyright notice 2016.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (viii, 403 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
588 0# - SOURCE OF DESCRIPTION NOTE
Source of description note Print version record.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
520 ## - SUMMARY, ETC.
Summary, etc. "From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--A revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of "attention merchants" has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature--cognitive, social, and otherwise--in ways unimaginable even a generation ago"--
Assigning source Provided by publisher.
505 00 - FORMATTED CONTENTS NOTE
Title Introduction: Here's the deal --
Miscellaneous information Part I:
Title Masters of blazing modernities.
-- The first attention merchants --
-- The alchemist --
-- For king and country --
-- Demand engineering, scientific advertising, and what women want --
-- A long lucky run --
-- Not with a bang but with a whimper --
Miscellaneous information Part II:
Title The conquest of time and space.
-- The invention of prime time --
-- The prince --
-- Total attention control, or the madness of crowds --
-- Peak attention, american style --
-- Prelude to an attentional revolt --
-- The great refusal --
-- Coda to an attentional revolution --
Miscellaneous information Part III:
Title The third screen.
-- Email and the power of the check-in --
-- Invaders --
-- Aol pulls 'em in --
Miscellaneous information Part IV:
Title The importance of being famous.
-- Establishment of the celebrity-industrial complex --
-- The oprah model --
-- The panopticon --
Miscellaneous information Part V:
Title Won't be fooled again.
-- The kingdom of content: this is how you do it --
-- Here comes everyone --
-- The rise of clickbait --
-- The place to be --
-- The importance of being microfamous --
-- The fourth screen and the mirror of narcissus --
-- The web hits bottom --
-- A retreat and a revolt --
-- Who's boss here? --
-- Epilogue: the temenos.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Social aspects
-- History.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Psychological aspects
-- History.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision History.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
General subdivision History.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS
General subdivision Industries
-- Media & Communications Industries.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element HISTORY
General subdivision Social History.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element SOCIAL SCIENCE
General subdivision Popular Culture.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Psychological aspects.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst00797734
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Social aspects.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst00797762
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst00876238
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01010167
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS / Advertising & Promotion
Source of heading or term bisacsh
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term History.
Source of term fast
Authority record control number (OCoLC)fst01411628
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Wu, Tim.
Title Attention merchants.
Edition First edition.
Place, publisher, and date of publication New York : Knopf, 2016
International Standard Book Number 9780385352017
Record control number (DLC) 2016010140
-- (OCoLC)934676297
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified EBSCOhost
Uniform Resource Identifier <a href="https://ezp.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1141070">https://ezp.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1141070</a>
938 ## -
-- YBP Library Services
-- YANK
-- 13514402
938 ## -
-- Recorded Books, LLC
-- RECE
-- rbeEB00633610
938 ## -
-- Ingram Digital eBook Collection
-- IDEB
-- cis36764269
938 ## -
-- EBSCOhost
-- EBSC
-- 1141070
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Ebook
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Koha item type
    Library of Congress Classification   Available online - NMC Login required Online 01/18/2021   HF5811 .W82 2016 EBOOK 2021-994 01/18/2021 1 Ebook

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