NMC Library

Beauty and business : commerce, gender, and culture in modern America /

Beauty and business : commerce, gender, and culture in modern America / edited by Philip Scranton. - New York : Routledge , 2000. - iv, 340 p. : ill. ; 23 cm. - Hagley perspectives on business and culture .

Includes bibliographical references and index.

On Beauty ... and the History of Business / Kathy Peiss. PART 1: IMAGES AND REFORMS : "Any Desired Length": Negotiating Gender Through Sports Clothing, 1870-1925 / Sarah A. Gordon -- Questionable Beauty: The Dangers and Delights of the Cigarette in American Society, 1880-1930 / Nancy Bowman -- Collars and Consumers: Changing Images of American Manliness and Beauty / Carole Turbin -- "Fighting the Corsetless Evil": Shaping Corsets and Cultures, 1900-1930 / Jill Fields. PART 2: BUSINESS AND WORK : A Depression-Proof Business Strategy: The California Perfume Company's Motivational Literature / Katina L. Manko -- "I Had My Own Business ... So I Didn't Have to Worry": Beauty Salons, Beauty Culturists and the Politics of African-American Female Entrepreneurship / Tiffany Melissa Gill -- "At the Curve Exchange": Postwar Beauty Culture and Working Women at Maidenform / Vicki Howard -- Estee Lauder: Self- Definition and the Modern Cosmetics Market / Nancy Koehn. PART 3: CONSTRUCTING COMMODIITIES : Black is Profitable: The Commodification of the Afro, 1960-1975 / Susannah Walker -- "Loveliest Daughter of Our Ancient Cathay!": Representations of Ethnic and Gender Identity in the Miss Chinatown U.S.A Beauty Pagent / Judy Tzu-Chun Wu -- Hiding the Scars: History of Breast Prostheses After Mastectomy Since 1945 / Kirsten E. Gardner.

0415926661 041592667X (pbk.)

00036781


Beauty, Personal--History.--United States
Clothing trade--History.--United States
Fashion--History.--United States


United States--Commerce--History.

HF3031 / .B42 2000

391.6/0973

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