The design of things to come : how ordinary people create extraordinary products /
Vogel, Craig M.
The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jonathan Cagan, Peter Boatwright. - Upper Saddle River, N.J. : Wharton School Pub., c2005. - xxx, 237 p. : ill. ; 24 cm.
Includes bibliographical references and index.
The new breed of innovator -- Pragmatic innovation: the new mandate -- The art and science of business -- Identifying today's trends for tomorrow's innovations -- Design for desire: the new product prescription -- The powers of stakeholders: people fueling innovation -- B-to-B innovation: the new frontier of fantasy -- Making decisions for profit: success emerging from chaos -- A process for product innovation -- Creating a blanket of IP to protect your brand from the elements -- To hire consultants or build internally: that is the question -- Epilogue: The powers of innovation: the new economy of opportunity.
0131860828
2005920661
New products.
Product management.
HF5415.153 / .V63 2005
658.5/75
The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jonathan Cagan, Peter Boatwright. - Upper Saddle River, N.J. : Wharton School Pub., c2005. - xxx, 237 p. : ill. ; 24 cm.
Includes bibliographical references and index.
The new breed of innovator -- Pragmatic innovation: the new mandate -- The art and science of business -- Identifying today's trends for tomorrow's innovations -- Design for desire: the new product prescription -- The powers of stakeholders: people fueling innovation -- B-to-B innovation: the new frontier of fantasy -- Making decisions for profit: success emerging from chaos -- A process for product innovation -- Creating a blanket of IP to protect your brand from the elements -- To hire consultants or build internally: that is the question -- Epilogue: The powers of innovation: the new economy of opportunity.
0131860828
2005920661
New products.
Product management.
HF5415.153 / .V63 2005
658.5/75