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The Advertising age encyclopedia of advertising /

The Advertising age encyclopedia of advertising / Encyclopedia of advertising editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid. - New York : Fitzroy Dearborn, 2003. - 3 v. (xxiii, 1873 p., [72] p. of plates) : ill. ; 29 cm.

Includes bibliographical references and index.

ISBN: 1579581722

LCCN: 2003270744

Subjects--Topical Terms:
Advertising--Encyclopedias.

LC Class. No.: HF5803 / .A38 2003

Dewey Class. No.: 659.1/03

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