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The big idea : how business innovators get great ideas to market /

Strauss, Steven D., 1958-

The big idea : how business innovators get great ideas to market / Steven D. Strauss. - Chicago : Dearborn Trade Pub., c2002. - x, 229 p. ; 23 cm.

Includes bibliographical references (p. 221-222) and index.

ISBN: 0793148375 (pbk.)

LCCN: 2001004758

Subjects--Topical Terms:
New products--Marketing.

LC Class. No.: HF5415.153 / .S768 2002

Dewey Class. No.: 658.5/75

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