What kids buy and why : the psychology of marketing to kids /
Acuff, Dan S., 1942-
What kids buy and why : the psychology of marketing to kids / Dan S. Acuff with Robert H. Reiher. - New York : Free Press, c1997. - 206 p. : ill. ; 24 cm.
Includes bibliographical references (p. 195-197) and index.
0684834480
97033491
Child consumers.
New products.
Child development.
Cognition in children.
HF5415.32 / .A25 1997
658.8/34/083
What kids buy and why : the psychology of marketing to kids / Dan S. Acuff with Robert H. Reiher. - New York : Free Press, c1997. - 206 p. : ill. ; 24 cm.
Includes bibliographical references (p. 195-197) and index.
0684834480
97033491
Child consumers.
New products.
Child development.
Cognition in children.
HF5415.32 / .A25 1997
658.8/34/083