NMC Library

Creativity, Inc. : overcoming the unseen forces that stand in the way of true inspiration /

Catmull, Edwin E.

Creativity, Inc. : overcoming the unseen forces that stand in the way of true inspiration / Ed Catmull ; with Amy Wallace. - First edition. - xvi, 340 pages, 8 unnumbered pages of plates : illustrations (chiefly color) ; 25 cm

Includes index.

"In 1986, Ed Catmull co-founded Pixar, a modest start-up with an immodest goal: to make the first-ever computer animated movie. Nine years later, Pixar released Toy Story, which went on to revolutionize the industry, gross $360 million, and establish Pixar as one of the most successful, innovative, and emulated companies on earth. This book details how Catmull built an enduring creative culture -- one that doesn't just pay lip service to the importance of things like honesty, communication, and originality, but committed to them, no matter how difficult that often proved to be. As he discovered, pursuing excellence isn't a one-off assignment. It's an ongoing, day-in, day-out, full-time job. And one he was born to do"--

9780812993011

2013036026


Pixar (Firm)


Creative ability in business.
Corporate culture.
Organizational effectiveness.
BUSINESS & ECONOMICS / Leadership.
BIOGRAPHY & AUTOBIOGRAPHY / Business.
PERFORMING ARTS / Film & Video / Direction & Production.

HD53 / .C394 2014

658.4/0714

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