NMC Library
Evamy, Michael,

Logo / Logo : the reference guide to symbols and logotypes. Reference guide to symbols and logotypes. Michael Evamy. - Mini edition. - 352 pages : illustrations (some color) ; 20 cm.

Originally published in full-size format: 2007. Includes indexes.

1. Logotypes and letters: Wordmarks and initials. Just type ; Handwritten ; Joined up ; Linked characters ; Intertwined characters ; Combined characters ; What's in a word ; Telling characters ; Incomplete characters ; Cropped ; Reversals and rotations ; Symmetry and ambigrams ; Stacked ; Modular; 3D ; Treated ; Illustrative ; Paths through type ; Decorated -- Logotypes and letters: Typographic elements. Single letters A-Z ; Numerical ; Ways of saying "and" ; Punctuation marks -- 2. Symbols: Abstract. Squares ; Rectangles ; Triangles and polygons ; Circles and dots ; Ovals and ovoids ; Radiating ; Concentric ; Rotary ; Dotted patterns ; Horizontal stripes ; Vertical stripes ; Converging ; Arcs and swooshes ; Amorphous -- Symbols: Representational. Crosses ; Arrows ; Thought and speech ; Waves ; Woven ; Strands ; Light and sound ; Flames ; Globes ; Suns and stars ; Leaves ; Flowers ; Trees ; Landscapes ; Natural produce ; Aquatic ; Winged insects ; Birds ; Wildlife ; Horses ; Cats and dog s; Mythology ; Bodies ; Hands and feet ; Heads ; Eyes and faces ; Hearts ; Crowns ; Paper ; Balls ; Everyday objects ; Houses ; Historic buildings and monuments ; Architecture ; Transport ; Cornucopia ; Shields -- 3. Families and sequences -- Client index -- Designer index -- Sector index.

"This vast collection of over 1300 symbols and logotypes--clearly arranged across 75 different categories according to their basic visual form--includes work of past masters, such as Paul Rand and Saul Bass, alongside some of the most exciting work from contemporary designers. This is a complete taxonomical guide to the history, development and style of identity design"--Page 4 of cover.

9781780671802 1780671806


Logos (Symbols)--Design.
Trademarks--Design.
Logos (Symbols)--Pictorial works.
Trademarks--Pictorial works.
Commercial art.
Branding (Marketing)

NC1002 .L63 / E86 2015

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