Uprising : how to build a brand--and change the world--by sparking cultural movements /
Goodson, Scott.
Uprising : how to build a brand--and change the world--by sparking cultural movements / Scott Goodson. - New York : McGraw-Hill, c2012. - xiii, 256 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780071782821 (hbk. : alk. paper) 0071782826 (hbk. : alk. paper)
2011048789
Branding (Marketing)
Social movements.
HF5415.1255 / .G673 2012
658.8/02
Uprising : how to build a brand--and change the world--by sparking cultural movements / Scott Goodson. - New York : McGraw-Hill, c2012. - xiii, 256 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780071782821 (hbk. : alk. paper) 0071782826 (hbk. : alk. paper)
2011048789
Branding (Marketing)
Social movements.
HF5415.1255 / .G673 2012
658.8/02