Squeezed : what you don't know about orange juice /
Hamilton, Alissa.
Squeezed : what you don't know about orange juice / Alissa Hamilton. - New Haven : Yale University Press, c2009. - xxvii, 247 p., [8] p. of plates : ill. ; 22 cm. - Yale agrarian studies series . - Yale agrarian studies. .
Includes bibliographical references (p. [215]-232) and index.
The seeds of Florida's sunshine tree -- The twentieth-century squeeze -- The power of promotion -- Introducing the FDA standard of identity -- Capturing the interest of the orange juice consumer -- Regulating knowledge: the case of pasteurized orange juice -- Regulating misleading orange juice labeling -- Regulating content -- Regulating the essence of orange juice -- Processed orange juice hits Florida -- NFC orange juice pours into the nation -- The orange juice wars -- Fabricating fresh -- Moving beyond the standard of identity -- Pleasing Mrs. Smith -- Where to? -- Orange juice speaks volumes -- The right fight.
9780300124712 (hardcover : alk. paper) 0300124716 (hardcover : alk. paper)
2008049893
GBA906045 bnb
014883418 Uk
Orange juice industry--History.--Florida
Orange juice--History.--Florida
HD9348.5.O723 / H35 2009
338.4/766363 338.47641343109759
Squeezed : what you don't know about orange juice / Alissa Hamilton. - New Haven : Yale University Press, c2009. - xxvii, 247 p., [8] p. of plates : ill. ; 22 cm. - Yale agrarian studies series . - Yale agrarian studies. .
Includes bibliographical references (p. [215]-232) and index.
The seeds of Florida's sunshine tree -- The twentieth-century squeeze -- The power of promotion -- Introducing the FDA standard of identity -- Capturing the interest of the orange juice consumer -- Regulating knowledge: the case of pasteurized orange juice -- Regulating misleading orange juice labeling -- Regulating content -- Regulating the essence of orange juice -- Processed orange juice hits Florida -- NFC orange juice pours into the nation -- The orange juice wars -- Fabricating fresh -- Moving beyond the standard of identity -- Pleasing Mrs. Smith -- Where to? -- Orange juice speaks volumes -- The right fight.
9780300124712 (hardcover : alk. paper) 0300124716 (hardcover : alk. paper)
2008049893
GBA906045 bnb
014883418 Uk
Orange juice industry--History.--Florida
Orange juice--History.--Florida
HD9348.5.O723 / H35 2009
338.4/766363 338.47641343109759