The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly /
Scott, David Meerman.
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly / by David Meerman Scott. - Hoboken, N.J. : John Wiley & Sons, Inc., c2007. - xx , 275 p. ; 23 cm.
Includes index.
9780470113455 (cloth : alk. paper) 0470113456 (cloth : alk. paper)
2006102241
Internet marketing.
Public relations.
HF5415.1265 / .S393 2007
658.8/72
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly / by David Meerman Scott. - Hoboken, N.J. : John Wiley & Sons, Inc., c2007. - xx , 275 p. ; 23 cm.
Includes index.
9780470113455 (cloth : alk. paper) 0470113456 (cloth : alk. paper)
2006102241
Internet marketing.
Public relations.
HF5415.1265 / .S393 2007
658.8/72