Niche envy : marketing discrimination in the digital age /
Turow, Joseph.
Niche envy : marketing discrimination in the digital age / Joseph Turow. - Cambridge, Mass. : MIT Press, c2006. - viii, 225 p. ; 24 cm.
Includes bibliographical references (p. [193]-215) and index.
0262201658 9780262201650
2005058409
GBA669729 bnb
013531619 Uk
Consumer profiling.
Market segmentation.
Marketing--Technological innovations.
Customer services--Technological innovations.
HF5415.32 / .T95 2006
658.8/34
Niche envy : marketing discrimination in the digital age / Joseph Turow. - Cambridge, Mass. : MIT Press, c2006. - viii, 225 p. ; 24 cm.
Includes bibliographical references (p. [193]-215) and index.
0262201658 9780262201650
2005058409
GBA669729 bnb
013531619 Uk
Consumer profiling.
Market segmentation.
Marketing--Technological innovations.
Customer services--Technological innovations.
HF5415.32 / .T95 2006
658.8/34